I have the white label and green label....now all I need is the red label. In case you didn't know it, Heaven Hill has sold a red label 12 year 101pf expression in the overseas market showing up in places like Japan and Australia. Sadly, not here for us local folks. I do some crazy bourbon purchasing but on occasion (last Saturday being one of them), I pick up the very drinkable and value based Evan Williams Bottled in Bond (White Label). To think I could get the same whiskey at 12 years old is very enticing.
Five days ago TTB approved the new red label for Heaven Hills 12 year old expression. Will this label be available here in the U.S. market? I don't know but I can only hope. With labels and age statements rotating out of circulation over the last number of years, it's encouraging to think that a distillery just might put a decent proofed, aged stated bourbon on the market.....but what market is yet to be seen.
UPDATE 1/24/15: Rumor has it that this will be released here in the U.S. and will be (at least for the time being) a distillery only bottling. I've heard two timelines; this month or within the next few months. I have friends keeping an eye out so at the very least, I'll pick up some bottles in May while in KY picking barrels.
UPDATE 2/15: Expect to pay around $130 a bottle and it's available in the gift shop only. Moving on.