Buffalo Trace announced about a week ago that they are experiencing shortages on some of their bourbon, specifically, bourbon that feeds their house brand and Eagle Rare.
The fact that BT's parent company, Sazerac, issued a press release is noteworthy. During past shortages, news of something like this came by word of mouth through enthusiasts with inside knowledge or via distributors advising retail clients of shortages.
This happened around spring of 2008 when Weller Special Reserve went
missing for a period of time. I couldn't
find any locally but managed to happen upon a country store in rural Maryland
that had two bottles sitting on the shelf for $15 each so of course I grabbed them. During this same timeframe, Binny's Beverage Depot purchased two barrels of Weller 12 (which was actually a 14 year) and in my conversation with their manager he indicated that BT told him he would not be able to purchase any more barrels for a while due to some shortages. Now, it could have been true or a PR stunt to increase awareness and demand. In any case, the shortage was noted in many markets for multiple labels.
Going forward what should we expect to see? I don't know as my crystal ball isn't working but historically, BT has dropped labels in efforts to consolidate or support more popular labels. I don't see BT dropping their house brand but Eagle Rare....who knows.