In 2007 the United States Senate designated September “National Bourbon Heritage Month” emphasizing bourbon as America’s native spirit. Wild Turkey in partnership with the resolution released a 15 year 100 proof bourbon; Wild Turkey American Spirit (WTAS). When this was released, I passed it by considering the opening price tag of around $100 and higher at most retailers. The other reason I passed on this release is I had a fairly deep bunker of Wild Turkey 8 year 101 proof from the 80’s and 90’s that I picked up while dusty hunting in our nations capital. These older bottles cost around $20 or less a 750ml so paying 4 times that amount didn’t seem fiscally prudent at the time. Fast forward to January of 2011 and I’m sitting in Frederick, MD picking up some Van Winkle Family Reserve Rye; a fantastic 19 year old rye whiskey that is actually labeled 13 year (more on that in another posting). Once you depart Frederick MD, it’s pretty much farm land and older homes on large acreage. As I drive in this “middle of nowhere” heading back into Virginia, I spy a dilapidated building on the side of the road that has a two signs “Motel” and “Liquor”. To be honest, I’ve seen this place before but ignored it based on the rundown, creepy look of the place. I peel off the highway and park in the pot-holed parking apron and go inside. The place smells old but appears to be fairly clean and as I scan the store, I notice a good supply of beer and back to the left, a number of aisles of liquor. I head back and begin to scan the bourbon section and much to my surprise I spy a dusty bottle of Wild Turkey American Spirit. My focus is on the single bottle and I initially miss the other 4 boxes of American Spirit sitting right behind the bottle on display. Looking down at the big orange shelf tag, it’s listed at $65. A small smile crosses my lips as I realize this is a pretty good deal at 35% off normal retail. I grab all five and drop them on the checkout counter. A nice young girl gives a weird glance as I stack them up and begins to ring them up at $75 each. I correct the shown amount and declare the price is $65 and she says “well, it’s coming up as $75”. I show her the shelf tag and she states she has to call the owner who promptly tells hers to sell them at the displayed price. This store turned out to be a very nice establishment as they had a good selection of craft beer (Yeti Chocolate Oak Aged joined the WTAS), Single Malt Scotch and Irish Whisky and the prices were pretty reasonable.
Sometimes, the best finds are in the middle of nowhere.
